Ad Formats

Tell your story with video ads

Create moments of connection through visual storytelling, served only when your audience is viewing the app. Get started with video ads on Spotify today.

Why Spotify video ads

We've got video ads for every objective, ranging from sound-on and full-screen takeovers to non-interruptive formats that blend seamlessly with native content.

All eyes on you

Listeners are only served video ads when the app is in view, so you know your audience will see and hear your message. In fact, our video ads have an average viewability rate of 83%.¹

Get their attention

Our video ads can immerse audiences in eyes-on-screen moments–averaging 29% above Adelaide's online video attention benchmark.²

A dynamic duo

When running audio and video ads together, advertisers observed 66% more incremental sales than audio-only campaigns.³

In-Stream Video

Video Takeover ads are delivered when the screen is in view and the user is actively browsing to discover new music, reading lyrics, watching podcasts, and more. The ads include a companion banner, or CTA card, with a customisable call-to-action to help drive engagement.
View ad specs

In-Feed Video

Opt-In Video ads are optimised to reach listeners who are likely to view your video and be receptive to your brand message. Delivered on the Now Playing View (NPV) when the app is in view, Opt-In Video showcases your brand alongside the music that listeners have chosen to stream.
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Discover custom enterprise solutions

Need something more tailored? Contact your Spotify sales representative to come up with a solution that works for your business.

Sources & References

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