If you’re looking to promote non-music related objectives like raising awareness for your business, or promoting a new product or service, choose a brand, product, or organization.
If you’re looking to promote an artist’s music on Spotify and you either represent the artist team or the artist themselves, choose an artist’s music on Spotify.
If you’re looking to promote a concert or artist merch on Spotify and you either represent the artist team, the artist, or a show where the artist is performing, choose a concert or artist merch.
Choosing one of these promotion types will allow you to use fan targeting and view streaming conversion metrics for the artist you’re promoting. Learn more about promoting music.
More ad creation help:
- Ads overview
- Scheduling ad delivery and rotation
- Setting a custom frequency cap
- Audio ad creative
- Video ad creative
- Setting a call-to-action
- Using audio creative tools
- Revising your audio ad
- Ad approval