How Spotify's ad manager works
Deliver on your business objectives in just a few clicks with Spotify's ads manager, Ad Studio.
Ease. Control. Performance.
Create, manage, and report on your self-serve campaigns with Spotify Ad Studio. Set your campaign objectives, define your audience targeting, create audio ads for free or repurpose existing video assets, and track campaigns in real-time.
Make an account
You’ll need a Spotify account to use Ad Studio. If you don’t have a Spotify account, sign up for a free account to get started.
Once you’re logged in, you and your teammates can create campaigns around individual ads, or build more complex campaigns that run multiple ads in “ad sets.”
Choose your goal
Every campaign starts with a goal. And Spotify’s ad platform will deliver your campaign toward the objective you set.
We’ll optimize to drive more 30-second streams of your podcasts. Optimizing delivery of your ad to reach people likely to listen or watch your podcast content. This goal is best for advertisers who want to promote a podcast to potential new listeners.
Define your target audience
Set your budget
Ad Studio campaign minimums start at $250. Build a campaign that works for your business by setting a budget, start and end dates, and frequency caps.
Pricing depends on the ad placement you choose.