Reporting and Measurement on Ad Studio

Reporting for ads in Australia

Daily reporting can be accessed at the ad set level within the report tab. To access the report tab simply hover over the name of the ad set and select see overview via your Ad Studio account.

Your ad set report includes a summary of delivery, performance, and audience metrics for each ad set. Delivery and audience metrics for each ad set provide insight into who your ads have been served to and which users chose to listen to your ad in full.

Delivery

• Ad listens: The total number of times your ads within the ad set were played in full. You only pay for completed listens, not total impressions.
• Reach of ad listens: The total number of unique users who listened to your ads within the ad set in full.
• Frequency of ad listens: The average number of times each unique user listened to your ads within the ad set in full.
• Impressions: The total number of ads within the ad set served
• Reach: The number of unique people who heard your ads within the ad set.
• Frequency: The average number of times each person heard your ads within the ad set.
• Ad listen rate: The percentage of listens out of the total number of impressions within the ad set.
• Clicks: Number of clicks to your ads within the ad set received.
• CTR: The clickthrough rate of how many clicks your ads within the ad set received compared to how many people heard your ads.

Audience metrics

• Age: A comparison between how your ads within the ad set have been served and who chose to listen to your ads in full segmented by age group.
• Gender: A comparison between how your ads within the ad set have been served and who chose to listen to your ads in full segmented by gender.
• Genre: A comparison between how your ads within the ad set have been served and who chose to listen to your ads in full segmented by the genre(s) the user listened to before your ads were served.
• Platform: A comparison between how your ads within the ad set have been served and who chose to listen to your ads in full segmented by platform.

More reporting help:

• Dashboard view
  
• Reporting
  
• Audience metrics
  
• Export reports