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Reporting on Ad Studio

Reporting for ads in Australia

Ad delivery and audience metrics provide insight into who your ads have been served to and which users chose to listen to your ad in full. Reporting can be accessed via your Ad Studio account. Simply log in, click your ads, and choose an ad campaign to view.

Ad delivery
- Ad listens: The total number of times your ad was played in full. You only pay for completed listens, not total ads served
- Reach of ad listens: The total number of unique users who listened to your ad in full
- Avg freq of ad listens: The average frequency of listens is the average number of times each unique user listened to your ad in full
- Ads served: Total number of ads served
- Reach of ads served: The number of unique people who heard your ad
- Avg freq of ads served: The average frequency of ads served is the average number of times each person heard your ad
- Ad listen rate: The percentage of listens out of the total number of ads served
- Clicks: Number of clicks to your ad received
- CTR: The clickthrough rate of how many clicks your ad received compared to how many people heard your ad

Audience metrics - Age: A comparison between how your ads have been served and who chose to listen to your ad in full segmented by age group.
- Gender: A comparison between how your ads have been served and who chose to listen to your ad in full segmented by gender.
- Genre: A comparison between how your ads have been served and who chose to listen to your ad in full segmented by the genre(s) the user listened to before your ad was served.
- Platform: A comparison between how your ads have been served and who chose to listen to your ad in full segmented by platform.

More reporting help:
- Ad report
- Audience metrics
- Table view
- Export reports


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