Reporting

Reporting can be accessed at the ad set level within the report tab. To access this tab, simply hover over the name of the ad set and select see overview, after which you will be able to access the insights and reporting for the ad set within the report, details, and ads tabs.

Please note for the beta release of the updated campaign structure that reporting is only available at the ad set level. Reporting is not currently available at the campaign or ad level.

Your ad set report includes a summary of delivery, performance, and audience metrics for each ad set.

Delivery

Impressions: The total number of ads within the ad set served.
Reach: The number of unique people who heard your ads within the ad set.
Frequency: The average number of times each person heard your ads within the ad set.
Completion rate: The percentage of ads within the ad set served that were played to the end.

Performance

Clicks: The number of times your ads within the ad set were clicked
CTR (Click-through rate): The percentage of ads within the ad set served that were clicked
Ad played to 25%: The percentage of ads within the ad set served that played at least 25% of way through.
Ad played to 50%: The percentage of ads within the ad set served that played at least 50% of way through.
Ad played to 75%: The percentage of ads within the ad set served that played at least 75% of way through.
Ad played to 100%: The percentage of ads within the ad set served that were played to the end. (see also: Completion rate)

More reporting help: