Ad creation on Ad Studio

Audio ad creative

Audio ads on Spotify are 30 seconds or less with a clickable companion image shown for the duration of the ad. If you already have a pre-produced audio ad, you can simply upload it directly to Ad Studio. If you don’t have an audio ad, our free creative tools can help you make one from scratch. If you don’t have an image for your ad, you can select one from our library of companion images that we have created for you to use.

You can find audio requirements for your voiceover and tips for making a great audio ad here.

Keep in mind that only one ad format, audio or video, can be selected for each ad set.

Specs to keep in mind
Audio file

• Length: 30 seconds or less
• File types: WAV, MP3, OGG
• Max file size: 1MB
• Audio: WAV - 16-bit 44.1 kHz MP3, at least 192 kbps RMS normalized to 14 dBFS Peak normalized to -0.2 dBFS

Companion image

• Dimensions: Square, at least 640 x 640 pixels
• File type: JPEG or PNG
• Max file size: 200KB

More ad creation help:

• Ads overview
  
• Promotion type
  
• Scheduling ad delivery and rotation
  
• Setting a frequency ad cap
  
• Video ad creative
  
• Setting a call-to-action
  
• Using audio creative tools
  
• Revising your audio ad
  
• Ad approval