Your ads work harder with Spotify

Spotify is essential to fans and effective for brands, so ads work harder here.

#1

most homescreened app

Hub Entertainment Research, global, 2024

89%

of UK users say they use Spotify as part of their daily routine

GWI Global Study, June 2024

2 in 3

UK users agree that Spotify content is more relevant & personalized than content on competitive platforms

GWI Time Spent Survey, Q1 2025, UK

See your greatest performance

On Spotify, artists and creators aren’t the only ones seeing their best performance. Adding Spotify to your campaign makes your ads work harder.

79% say Spotify enhances key daily moments like working out or commuting, in their daily routine¹. It's not just background noise – every stream is a chance for meaningful engagement with your audience.

Spotify video ads capture 2x more attention than social media², unlocking multi-format opportunities to reach people during both focused and screenless moments.

Spotify can reach new audiences, delivering +18% incremental reach on social and +27% on commercial TV³. Combining audio, video, and display ads boosts intent by an average of +24% vs. audio alone⁴.

With the Spotify Ad Exchange, buying ads on Spotify is easier, more addressable, and more performant than ever before.

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Get inspired with real results

Hyundai: Driving brand awareness

The auto brand repurposed video ad creative on Spotify, resulting in +26 ad recall, +10 top-of-mind awareness, and +9 brand preference, surpassing Nielsen benchmarks for brand uplift.

Vision Express: Seeing clear results

The UK optical retail company used a multi-format strategy to promote their advanced eye test, resulting in a store-visit uplift of +92% and +7,000 incremental store visits.

Heineken: Connecting with listeners

The German beer market is uber competitive. This Heineken advertising campaign looked to connect with German beer drinkers ahead of the holiday season.

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How to add Spotify to your campaign

Spotify’s diverse ad formats meet your audience where they are. With people spending more time with the app in-focus, use a combination of audio, video, and display ads for more effective results.

Access Spotify’s high-quality content and attentive, addressable audience through the Spotify Ad Exchange.

When you’re ready to bring your campaign to life on Spotify, you can work with our network of trusted partners to create and measure your assets.

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Ready for your ads to work harder?

Reach out to be connected to your local sales representative.