Inside Tracks: How NatWest reach young people at scale on Spotify

With hundreds of millions of fans streaming the music and podcasts they love worldwide, Spotify gives brands the chance to be heard in the moment. That’s why many of the UK’s top marketers leverage Spotify’s Streaming Intelligence - our unique audience understanding - to reach their audience with the right message at the right time.

In our new video series, Inside Tracks, we're going behind the scenes with the leaders of some of the UK’s biggest brands. In this episode, you'll hear from NatWest's Michelle Booth, Head of Marketing Strategy and Innovation, on how NatWest reach young people at scale on Spotify.

Michelle explains how NatWest leverages the Spotify Audience Network to reach their core audience of under 35s, discusses Spotify's content controls, and highlights Spotify's and Natwest's joint venture to use data for good. Michelle also touches on how she uses Spotify on a personal level, from crowdsourcing her wedding playlist with friends and family, to her most cherised memory which involved receiving some exciting news during a Beach House concert.

If you want to hear more from top industry voices like Michelle, subscribe to our monthly newsletter. You’ll get the latest from Spotify Advertising in your inbox — including more information about our impactful advertising solutions, and the latest audience insights.

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