Inside Tracks: How BT leverage CTA cards to boost brand performance

In our video series, Inside Tracks, we go behind the scenes with the leaders of some of the UK’s biggest brands. In this episode, we hear from Rhys Davies, Consumer Lead, Campaigns & Media, at BT.

With hundreds of millions of fans streaming the music and podcasts they love worldwide, Spotify gives brands the chance to be heard in the moment. That’s why many of the UK’s top marketers leverage Spotify’s Streaming Intelligence—our unique audience understanding based on first-party data—to reach their audience with the right message, at the right time.

In this episode of Inside Tracks, we hear from Rhys Davies, Consumer Lead, Campaigns & Media, at BT, who explains how BT leverages Spotify’s behavioural and interest targeting to reach their audience in the moments that matter most.

Rhys also reveals how Spotify’s newest ad format, call-to-action (CTA) cards, were an effective tool for promoting their Hybrid Broadband product through podcast advertising, and he highlights unique similarities between BT and Spotify brand values.

Plus, Rhys shares how he uses the Spotify platform personally—even if he is listening to the same tracks and playlist he was in his teens!

If you want to hear more from top industry voices like Rhys, subscribe to our monthly newsletter. You’ll get the latest from Spotify Advertising in your inbox—including more information about our impactful advertising solutions, and the latest audience insights, based on unique, first-party data.

Want to hear from some of our other partners across the globe? Watch more episodes of Inside Tracks below.

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