Ad Studio audience metrics

Audience metrics

Audience metrics can be accessed at the ad set level within the report tab. To access this tab, simply hover over the name of the ad set and select see overview, after which you will be able to access the insights and reporting for the ad set within the report, details, and ad tabs.

Please note for the beta release of the updated campaign structure that audience metrics are only available at the ad set level. Audience metrics are not currently available at the campaign or ad level.

Your audience metrics report includes a summary of delivery, performance, and audience metrics for each ad set.

Age: How your ads within the ad set served to different age groups.
Gender: How your ads within the ad set set served to different genders.
Genre: How your ads within the ad set served to users listening to different genres. Reflects the genre a user listened to before your ads were served.
Platform: How your ads within the ad set served to users listening on different platforms.

For information on audience metrics for ads in Australia, see reporting for ads in Australia.

Note that your ad set targeting may affect the audience metrics you see. For example:

If you target users ages 18 - 34, you won’t see any ads within the ad set served outside of that age group.
If you target Pop music only, you'll only see ads within the ad set served to users who were listening to a song in the pop genre before they heard your ads.

If your targeting parameters are broad, you’ll see a variety of age groups, genders, genres, and platforms within the audience metrics. For example:

If you do not apply any age targeting, you’ll see how your ads within the ad set served across age groups.
If you do not apply any gender targeting, you’ll see how your ads within the ad set served to men and women.
If you do not apply any genre targeting, you’ll see how your ads within the ad set served across a variety of genres.
If you do not apply any platform targeting, you’ll see how your ads within the ad set served across all platforms.

These metrics help provide information about the audience your campaign has reached within each ad set. You don’t need to take immediate action based on these metrics, but once your ad sets have completed, you can use them to build a targeting strategy for your next campaign.

More reporting help: