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Troubleshooting on Ad Studio

Why is the amount I spent different from the budget I set?

If you are based in the United States, United Kingdom, Canada or New Zeland, you're only charged each time the ad actually plays. This means the total amount spent might be less than the original budget set. This may occur if the targeted audience is too small to spend the full budget (e.g. if you've selected a very specific location or selected both Genre and Fan targeting). You’ll never be charged more than the original budget set.

If you’re based in Australia, Spotify users have the option to skip your ad or listen through to completion. You’re only charged when a user listens to the ad to completion. Based on your targeting parameters, Ad Studio will attempt to spend your budget in full. This spend amount may be slightly less than your budget due to the amount of users in your target audience that skipped your ad.

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