Spotify Ad Exchange: Powering programmatic performance
What’s in it for you?
The Spotify Ad Exchange brings enhanced programmatic buying to the Spotify Advertising experience. Through your preferred DSP—and formats including audio, video, and display—you can access Spotify inventory and reach our highly-engaged audience.
Ease
Tap into Spotify’s highly viewable podcast and music inventory across over 20 DSPs. Our ad formats are also at parity with standard programmatic assets, allowing you to get started using your existing display, video or audio assets.
Flexibility
Activate Spotify with the flexibility of biddable via Open Auction or Private Marketplace (PMP). Leverage the full power of your DSP’s real-time bidding algorithm for outcome-based optimizations and better performance.
Addressability
Leverage industry-leading solutions like UID 2.0 (The Trade Desk), PAIR (Display & Video 360) and RampID (LiveRamp) to unlock Spotify first-party data, buy-side targeting, and measurement across omnichannel campaigns.
Work with industry partners you already know
Digital marketing is an ecosystem of different channels, publishers, ad formats, and supply paths—and DSPs are powerful platforms for brands to consolidate omnichannel campaigns for better efficiency across all these different touchpoints. That’s why we work with top industry partners to help you effectively access Spotify wherever you buy media.