Trends
If it’s trending, it’s resonating with audiences. Find out how your business can tap into the cultural zeitgeist with trends on Spotify.
2025 Wrapped for Advertisers
It’s our favorite time of year. Time to deep-dive into the Spotify streaming trends that shaped 2025 in your market—and get a head start on your marketing plans for 2026.
The Sound-On Era
94%
of consumers stop other online activity to stream audio instead.¹
75%
of consumers report they typically remember the audio content they listen to. (10% higher than social media content).²
36%
Consumers are 36% more likely to trust music or podcast ads compared to social media ads.³
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Sources & References