Getting started: Programmatic advertising
A data-driven approach to advertising on Spotify.
We believe you should be able to create Spotify campaigns as efficiently and with as much flexibility as possible. Our programmatic advertising suite gives marketers the ability to access Spotify’s enhanced audience targeting capabilities and premium ad experiences all through your preferred automated buying partner.
Why programmatic?
Spotify’s programmatic suite allows you to leverage the same digital marketing techniques that make automated buying so powerful, but on Spotify’s premium ad formats.
Scaled audiences
Scale the reach of your programmatic marketing by reaching millions of Spotify’s logged-in users.
Premium ad experiences
Share your business' message through highly engaging audio, video, and display formats in a brand-safe environment against premium content.
Powerful targeting solutions
Enhance your audience targeting capabilities with Spotify’s first-party contextual data to better align your media to speak to the mindsets and daily activities of listeners.
Private Marketplaces
Programmatic Guaranteed (PG)
Guaranteed impression delivery of your programmatic campaign at a fixed rate – all executed through your selected DSP.
Download the media kit below.