Tell richer stories with carousel ads on Spotify

Showcase multiple products, offers, or storylines in a single swipeable ad, built for the moments when listeners are actively engaged in the Spotify experience.

Create an ad

Advertising with carousel ads on Spotify

Carousel ads give you more space to showcase your message, without increasing the number of ads you run.

Feature multiple products or messages

Make the most of your creative with more space to group products, build a sequential story, or showcase a campaign–all within a single ad experience using up to six cards.

Bridge interest and action

Each card supports its own unique destination URL, tagline, and optional price overlays to guide fans from discovery to decision.

Invite fans to explore your brand

Deliver an interactive experience in the Now Playing view, where fans can explore your creative without interrupting the music.

Carousel ad specs

Learn more about the specifications needed to launch your carousel ads

Cards per carousel2 to 6
Display asset requirements
  • Aspect ratio: 1:1 (square)
  • Resolution: minimum of 600 × 600 pixels
  • File size: maximum of 75MB per card
  • File type: JPEG or PNG (display only)
Advertiser name and call-to-action button textAdvertiser name: 25 characters maximum
Call-to-action button text: Choose from 21 predefined options
Advertiser logo
  • Aspect ratio: 1:1 (square)
  • Resolution: minimum of 600x600 pixels
  • File size: maximum of 75MB
  • File types: JPG or PNG
Click-through URLRequired at the carousel level; optional at the card level. Must only be HTTPS destinations.
Taglines40-character maximum for carousel and card-level taglines.
Price overlay (optional)Enter a specific price for each card.
Third-party tags
  • Available at the ad unit level.
  • Click command and 1x1 tracking pixel only.
  • All third-party tags and tracking URLs need to be in https format.
Cross-device availabilityDesktop and mobile

How carousel ads work on Spotify

Learn more about building, customizing, and launching your carousel ads on Spotify, or get started now in Ads Manager.

Learn moreCreate an ad

Frequently asked questions

A carousel ad is a swipeable, multi-card display format in the Now Playing view. It includes two to six image cards, each of which can host its own destination URL, optional tagline or price overlay.

They appear in-feed, in the Now Playing view when listeners open the player or tap pause. They run on desktop and mobile for music content.

Between two and six cards per ad unit.

Product showcase: Carousel ads work well for brands promoting multiple products or offers at once. You can feature a catalog, highlight a seasonal range, or support a promotion where each card links to a product page.

Lifestyle and brand storytelling: Carousel ads also support sequential storytelling. You can move from an opening visual to a final brand moment with a single CTA. This approach fits campaigns focused on cultural relevance and connection.

Yes. Each card supports its own click-through URL, which makes the format useful for showcasing multiple products or collections.

You can build carousel ads in Spotify Ads Manager. You’ll need at least two square images (600 × 600 pixels), an advertiser name, a CTA, and a tagline. Each card can also include its own tagline, price, and URL.

Standard display ads use a single image layout in the Now Playing view. Carousel ads expand that placement into a multi-card layout option, giving you more room to showcase products or tell a story.

Get your ads

on Spotify today

Sources & References