2024 Wrapped for Advertisers is here

This time we've gone global, bringing Spotify audience insights to marketers all over the world. Scroll down for a sneak preview of what's trending in the UK, and download the one-sheeter to get the trends in full.

Let the fun times roll. See how British mums and dads switch up the vibe when it’s time to let loose.

Aaand relax. Gen Zs need downtime like everyone else. See how they stream it on Spotify.

Me, me, me: Fans are embracing personalised content that feels made just for them—especially in the UK.

More visual content = more eyeballs on your ads. See how Brits are embracing visual formats like video on Spotify.