Let’s get jolly. Start planning your holiday (media) buying today.

Holiday season is almost here

Yes, you read that right. Spotify listeners are especially eager for holiday tunes, meaning the best time to start planning your holiday media is right now. While most holiday streaming occurs in December, our listeners kick off in October, which sees an 88% increase vs. the previous month.

  • +31%

    +31% Increase in UK Holiday streams in 2021 compared to 2020

    Total holiday streams are on the rise
  • 1 / 4

    1 in 4 of Spotify listeners streamed podcasts while Christmas shopping

    Spotify makes the best holiday shopping partner

Who’s listening during the holidays?

  • 16%

    16% of Spotify listeners are more likely to be female

  • 1.8x

    1.8x of Spotify listeners are more likely to be 45+ years old

SMB-Holiday-Campaign LP INLINE

The holidays are about planning

No matter how you celebrate, we all have a seasonal soundtrack. And we already know your audience is listening — three in four Spotify ad supported listeners stream holiday music during the festive period. We’ll help you reach your audience while they’re tuned in this season.

Ready to be heard?

Keep your brand top of mind during the most wonderful time of the year.

Sources:

  1. Spotify Internal Data, Spotify Free Users, moment=holidays, October-December 2021, UK
  2. Spotify Internal Data, UK Spotify Free Users, moment=holidays, November-December 2020 vs. October-December 2021
  3. Spotify Internal Data, UK Spotify Free Users, November-December 2021.
  4. Spotify x Qualtrics Holiday Shopping Survey, UK Spotify Free users and Podcast listeners, 18+; February 2022)