The era of endless scrolling and swiping is fading fast. Now, people are seeking deeper connection and more positivity when they log on—it’s why people have made Spotify their #1 most home-screened app¹; why 92% of our users say they use Spotify as part of their daily routine²; and why they leave our platform feeling happier³.

Whether we’re pushing them to get that last rep at the gym with a workout playlist, soothing them through a break-up with a podcast, or handling storytime at night with an audiobook, we are the essential daily companion in their lives. Our personalised products like daylist, DJ and Spotify Wrapped are beloved by our users—and that brand love can translate to results for your brand, too.

Spotify can add more to your media mix: more moments to reach your audience, more attention paid to your message, and more success to help you achieve your business objectives.

Let’s break that down.

More moments to reach your audience

We accompany fans through every mood and occasion: going to college, getting married, becoming a parent, running the kids to school, training for a half marathon, shopping in the grocery store… the list goes on. We know this because they’ve created 7B+ playlists that reflect those moments. And because they consume content we know they’ll love as well as content we know they’ll love next.

This deep level of connection sets a hyper-personalised stage for brands to serve their ad to the right people, at the right moment, across different formats and devices, no matter where they are.

More attention to your message

Today, our 626M+ monthly active users interact with Spotify in a rich variety of ways—from watching a video podcast, to reading song lyrics, browsing new music recommendations, buying merch from their favorite artist, or streaming an audiobook.

In short, Spotify fans pay attention to us, whether their eyes are off or on their screens. In fact, engagement with video is on the up: +44% year-over-year (Y/Y), driven largely by Gen Zs who are 81% more engaged with video Y/Y⁴.

And we’ve built an ads platform that captures that attention. Whether you deliver your message via audio, video, or both, Spotify’s streaming technology and first-party data work together to help your ads reach audiences when they’re most engaged. In fact, video ads are only ever served when we know the app is in-view—meaning people are tuned into your message, just like they're tuned into the latest album drop or podcast episode.

More success for your brand

As a full-funnel platform, Spotify helps you drive results for your brand no matter your objective. With Spotify Ads Manager, you can select the campaign objective that best matches your business goal to give you the best chance of success.

Not only that, but Ads Manager also enables you to tell your brand’s story across multiple formats. Choose from audio, video, and display—or combine them for greater impact.