Wonderbox is a French company that creates experiential gifts. From spa days to helicopter rides and much more, their products offer a chance for gift-givers to think outside the box—and recipients to do things they never dreamed possible.

Wonderbox leveraged Spotify for a gift box advertising campaign not only to sell their wide variety of experiences, but also to improve brand awareness throughout France.

The Brief:

Wonderbox had previously dabbled with experience advertising for their gift boxes on classic TV channels and radio. But in recent years, the company had grown significantly—and they wanted to broaden their reach beyond these traditional venues. They chose to leverage Spotify in order to reach new audiences. They wanted to reach listeners just before the holidays, inspiring people to consider a Wonderbox as an option to gift to their loved ones.

The Solution:

Spotify helped Wonderbox with the campaign creation process, outlining the possibilities for ad creative, audience, and format. Since Spotify Ad Studio allows advertisers to target listeners with as much or as little specificity as needed, Wonderbox decided to cast a wide net, targeting French men and women between the ages of 18 and 65 across all interests.

The gift box advertising campaign featured a man and a woman describing different Wonderbox activities, explaining how they bring joy to the listeners' loved ones. The message celebrated connection, holiday gifting, and fun life experiences.

The display that appeared during the audio ad was also carefully curated for brand recognition and to demonstrate the diversity of gift boxes available. Viewers saw the Wonderbox logo, but they also saw three gift boxes featuring very different experiences—not just a typical holiday activity, but boxes that would take two family members to DisneyLand. The products were set against a festive, golden holiday background in order to stand out.

The Impact:

The campaign resulted in a 96% completion rate, meaning the majority of listeners remained engaged for the entire audio ad.

Here are a few more stats from the campaign:

The Takeaway:

Wonderbox's innovative gift box advertising stood out thanks to Spotify's reach and guidance. For other mid-market brands hoping to spark gift ideas among listeners in the lead-up to the holiday season, Spotify can help you on your way to success.

"The Spotify campaign was a success from our point of view. It allowed us to reach a new audience at a very competitive cost with a format different from other digital channels. [Our account manager] Nordine's support throughout the commercial negotiations and during the campaign was crucial to the success of this campaign."

—William Ung, head of acquisition digital at Wonderbox

Want to get cracking with an Ad Studio campaign ahead of the holidays? Start here.