Spotify Hits 2024: UK
Spotify is driven by creative influence. From music and podcasts, to video and audiobooks—to outstanding advertising. Spotify Hits celebrates the brands who proved that great creative can lead to even greater campaign results.
Here at Spotify, we love to watch creative campaigns come to life and take flight on our platform. Especially when they soar above and beyond benchmarks like shooting stars.
We also love to see breakthrough audio and video ads engage fans as effectively as the content heard or seen right before—a trend that is backed by our Sonic Science research.1
This year, we’re recognising advertisers who achieved great success with Spotify in our first UK edition of Spotify Hits. These trophy-toting campaigns highlight the many exciting ways brands can effectively reach deeply engaged audiences, surrounded by culture-defining music and podcast creators on Spotify.
So get set for a best-in-class parade of strategy, creativity, and effectiveness on our platform—and be inspired to create your own standout campaign with Spotify Advertising, so you can make the list next year!
Drumroll please…
Took the Stage: Best Stage Experience
Channel 4, Streamland
As part of the collaboration, the Gen Z talents promoted the experience across their social channels.
- Industry: Entertainment
- Ad Formats: The Stage, Audio, Podcast Ads + CTA Cards, Mobile Overlay, Influencer Audio
- Agency: OMD
Hear the spot for yourself:
00:00 / 00:00
🎧 Soundcheck. Turn on your audio.
Ear Candy: Best Immersive Audio
Electronic Arts, EA SPORTS FC 24
EA partnered with Spotify to launch their new game, EA SPORTS FC 24, using an immersive audio-driven approach. The campaign utilised Spotify's personalised playlists and 8D audio assets to create a game-like experience. This campaign also made EA the first brand to run Spotify Blend playlists globally. EA SPORTS FC and Partner Club Chelsea FC gave users the chance to merge their music tastes with three different 1st team players.
- Industry: Tech
- Ad Formats: Audio + 8D Audio, Video, Display, Blend, Playlist Annotations, Influencer
- Agency: mSix
Hear the spot for yourself:
00:00 / 00:00
🎧 Soundcheck. Turn on your audio.
Made Us Look: Best Creative Video
Hyundai UK, New Dawn
Hyundai wanted to usher in a new dawn with a humorous campaign that played on the anglicised pronunciations of the brand name in the UK ( Hy-un-dai), versus the global pronunciation which reflected the brand’s Korean heritage. Spotify users were the perfect match and the brand was able to pinpoint their audience even further with Spotify’s suite of targeting capabilities, reaching those actively in-market for a new car, as well as EV intenders and existing Hyundai owners. Hyundai leveraged Spotify’s non-skippable, audio-on Video Takeover format to deliver a memorable and creative video ad campaign with impact.
- Industry: Automotive
- Ad Formats: Video Takeover
- Agency: Innocean
Spotify Mic Drop: Best Overall Campaign
Electronic Arts, EA SPORTS FC 24
“The EA SPORTS FC campaign stood out to me as an excellent example of creative advertising, combining contextual relevance with a focus on the user experience. By leveraging Spotify's immersive audio and personalised playlists, the campaign innovatively connects fans with the product and football talent."
"The integration of 8D audio with the personal music preferences of Chelsea FC players not only showcases great creative advertising, but is also a great example of deepening fan engagement by offering unique insights into the lives of their favourite athletes. An all-around brilliant integrated campaign!”
— Naomi Walkland, Vice President, EMEA & APAC Marketing at Bumble
Get started on tomorrow’s most loved campaigns, today.
Spotify Hits 2024 celebrates best-in-class advertising campaigns across the globe. In Europe, other winners included:
France
- Best Podcast Campaign:
Backstory, Samsung Electronics / Starcom France - Best Multi-Format Campaign:
PlayStation Black Friday, Sony Interactive Entertainment / EssenceMediaCom - Best Audience Strategy:
Oasis, Suntory Beverage & Food / Wavemaker France / GroupM / Marcel
Germany
- Best Multi-Format Campaign:
Find your In, LinkedIn / Mediaplus / PUK - Best Podcast Campaign:
Holiday 2023, Klarna Bank AB / EssenceMediacom München GmbH - Best Audience Strategy:
Samsung Galaxy Watch6, Samsung Electronics / Starcom Germany / Leo Burnett
Italy
- Best Cultural Moment Campaign:
Winterdays 2023, McDonald's / Leo Burnett / OMD Italy - Best Use of Creator Campaign:
Dentro Il tuo Sound, Bolton Group - Best Live Activation:
2023 Unboxing Collection, Valentino
Spain
- Most Innovative Audio Campaign:
CUPRA Range, CUPRA / PHD - Best Podcast Campaign:
Igualdad Femenina, Iberdrola / Making Science - Best Use of Format:
El sabor de hacerlo bien, Amstel / Dentsu / Ogilvy
- Spotify x MindProber, Sonic Science Vol.2, February 2023