Getting started with Spotify ads: Creative best practices
Produce ads that engage and convert
Our platform is built on creativity, and brands who lead with a creative approach to their Spotify Advertising campaigns often reap the rewards. In this guide, we share top tips for crafting memorable audio and video ads that can create real connections with your audience, and drive full-funnel results.
Chapter 1: The power of Spotify Ads
Over 696M people¹ use Spotify to amplify their everyday moments—engaging with over 100M songs and seven million podcasts.² We pair this breadth of content with a mix of ad formats to help advertisers reach audiences through creative combinations proven to drive better results.
Chapter 2: Audio ads
Served in both screenless and in-focus environments, audio ads help build personal connections in ways other media can’t. Create them in as little as 17 minutes on average with our Gen AI-powered ad tool.³ Check out these tips for crafting engaging Spotify audio ads.
Chapter 3: Video ads
Video ads grab attention when the app is in-focus. Using our creative best practices, build breakthrough video ads from scratch or repurpose creative. In fact, sweating your existing creator-led videos drives higher aided awareness (+3%) and search intent (+5%) on Spotify vs. social.⁴
Chapter 4: Cultural relevance
People engage, learn, and connect with each other and creators on Spotify—helping them shape their own cultural identities and communities. Brands can demonstrate their commitment to their audience by creating ads that reflect and amplify these cultures. Here's how.