Ad Formats
Tell your story with video ads
Create moments of connection through visual storytelling, served only when your audience is viewing the app. Get started with video ads on Spotify today.
Why Spotify video ads
We've got video ads for every objective, ranging from sound-on and full-screen takeovers to non-interruptive formats that blend seamlessly with native content.
All eyes on you
Listeners are only served video ads when the app is in view, so you know your audience will see and hear your message.
Get their attention
Video ads can immerse audiences and give you the opportunity to capture attention in those important eyes-on-screen moments.
A dynamic duo
When running audio and video ads together, advertisers observed 66% more incremental sales than audio-only campaigns.¹
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Video Takeover
Video Takeover ads are delivered when the screen is in view and the user is actively browsing to discover new music, reading lyrics, watching podcasts, and more. The ads include a companion banner, or CTA card, with a customisable call-to-action to help drive engagement.
Opt-in Video
Opt-In Video ads are optimised to reach listeners who are likely to view your video and be receptive to your brand message. Delivered on the Now Playing View (NPV) when the app is in view, Opt-In Video showcases your brand alongside the music that listeners have chosen to stream.
Sources & References