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Reporting on Ad Studio

Ad report

Daily reporting can be accessed via your Ad Studio account. Simply log in and click your ads. Select an ad campaign to view.

Your ad report includes a summary of the ad campaign, including the start/end dates and budget, and a summary of the targeting. You’ll also see the following:

Ad delivery

  • Ads served: The total number of ads served
  • Reach of ads served: The number of unique people who heard your ad
  • Frequency of ads served: The average number of times each person heard your ad
  • Completion rate: The percentage of ads served that were played to the end

Performance

  • Clicks: The number of times your ads were clicked
  • CTR: (Click-through rate) The percentage of ads served that were clicked
  • Ad played to 25%: The percentage of ads served that played at least 25% of way through
  • Ad played to 50%: The percentage of ads served that played at least 50% of way through
  • Ad played to 75%: The percentage of ads served that played at least 75% of way through
  • Ad played to 100%: The percentage of ads served that were played to the end (see also: Completion rate)

More reporting help:
- Audience metrics
- Table view
- Export reports
- Reporting for ads in Australia


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