Learn about new and exclusive insights around audio advertising performance benchmarks.
Q3 2023
Over the last year, audio advertising has shown strong global performance. Conversion metrics like purchase rate and mobile install rate saw an upward trend, emphasizing the importance of audio within an advertiser's media mix.
Coming soon, Spotify Ad Analytics will showcase industry benchmarks directly in the platform so that publishers, advertisers and agencies may compare their campaign results with the rest of the industry. All Spotify Ad Analytics users will have access to Audio Industry Benchmarks.
![[US, CA, AU, GB, FR, IT, ES, MX, DE, BR] Ad Analytics - Benchmark Report / GIF](//images.ctfassets.net/tvhwpwv117no/4fjP4egTGCqPkSpEnWuAAz/49a66cd7cb4fd8f18381aae8a2262b16/SAS-SpAA-Benchmark-LP-Update-INLINE.gif)
To get a sneak peek at this quarter’s numbers, download the one-sheeter below and sign up for your free Spotify Ad Analytics account to give you access to the most up-to-date benchmarks.
- 200%
year over year growth in mobile app conversion rates.
- 1.09%
global conversion rate benchmark
- 1/5
1 in 5 podcast listeners who engage with an advertiser end up converting.
Download our Audio Industry Benchmarks one-sheeter
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Learn about new and exclusive insights around podcast advertising performance benchmarks.