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Inside the Global Trends shaped by Gen Zs and Millennials

In 2020, we released our second annual Culture Next report, and one thing stood out: the events of 2020 have clarified — and in many ways, accelerated — the trends that Gen Zs and Millennials have been shaping for quite some time.

We decided to bring those trends to life, through the insights of artists, creators and industry experts. Join Spotify’s Mitchell Duff, and a number of special guests, as they explore the key findings from the report, and what it means for brands, striving to make meaningful connections with this influential audience.

Culture Next is designed to inspire brands with these insights — offering up new ways to empower and be there for your audience. To discover how to connect with the generations shaping the future, drop your email below and let's talk.

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