Inside Tracks: How Uber Eats reaches their audience on Spotify
More than 365 million users listen to Spotify worldwide. And they’re not just listening, they’re using Spotify to soundtrack their lives — from their daily routines, to global cultural events. That's why many of Australia's top marketers leverage Spotify's streaming intelligence — our unique audience understanding — to reach their audience with the right message at exactly the right time.
“Inside Tracks,” Spotify’s global video series, goes behind-the-scenes with the leaders of some of today’s biggest brands. In the latest episode, hear from David Griffiths, Head of Marketing ANZ at Uber Eats.
David explains how Uber Eats work with Spotify to reach their audience in a relevant and contextual way. But beyond that, he shares how he uses Spotify personally, from his guilty pleasure playlists to some memories working as a dj.