News & Insights

Inside Tracks: How National Australia Bank reaches their audience on Spotify

With millions of fans streaming the music and podcasts they love, Spotify gives brands the chance to be heard in the moment. That's why many of Australia's top marketers leverage Spotify's streaming intelligence — our unique audience understanding — to reach their audience with the right message at exactly the right time.

In our new video series, Inside Tracks, we're going behind-the-scenes with the leaders of some of today’s biggest brands. In the latest episode, you'll hear from Lachlan Davidson, Head of Media Personalisation at National Australia Bank.

Lachlan explains how NAB uses Spotify to reach their audience in a relevant and contextual way. But beyond that, he shares a bit about how he uses Spotify personally to fuel his life and daily routine with music — especially when he’s cycling, running, and working out. (Plus, we did some research and asked about his days playing the bagpipes.)

If you want to hear more from top industry voices like Lachlan, subscribe to our monthly newsletter. You’ll get the latest from Spotify for Brands in your inbox — which means more info about our impactful advertising solutions, and the latest audience insights. Stay tuned for more.

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