News & Insights

Culture: Now Streaming comes to Australia

Spotify has been around in Australia for seven years, and we keep growing. Over 9 million Australians now turn to our platform for music, podcasts and much more.

But it’s not just fans that are soundtracking their daily lives with Spotify. Brands are also leveraging the platform to make our fans, theirs. From large-scale brand campaigns, to hyper-targeted messaging using our verified first-party data, the game has changed for marketers looking to drive brand outcomes with Spotify ad solutions.

So we decided it was time for a tour — one to celebrate culture, streaming and the amazing agency and brand partnerships we have built along the way.

Throughout the Culture: Now Streaming Tour we connected with our advertising partners to unveil the latest audience insights and opportunities for brands on Spotify. Our headliner was the brand new Culture Next Trends Report which taps into our deep understanding of people through streaming to discover the top global trends among Gen Zs and millennials. Each trend features actionable insights for brands.

It wouldn't be a Spotify tour without a party or two to celebrate. The team, along with brand and agency partners in Sydney and Melbourne, enjoyed a night of great food, drinks and of course live music from some of Australia’s hottest acts including SAFIA, Graace and Elizabeth Rose. You can check out all the action below.

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