Targeting on Ad Studio

Real-time context targeting

Real-time context targeting allows you to reach people who are listening to music tailored to specific activities, moments, and moods.

How we do it:

• We identify user-curated and Spotify-curated playlists aligned with popular activities and moments.

• We deliver targeted messages to users who are listening to playlists in each category. You can select multiple real-time contexts to expand your potential audience.
  Available real-time contexts:

• Chill
• Cooking
• Dinner
• Focus
• Gaming
• Holidays
• Party
• Study
• Travel
• Workout

More targeting help:

• Targeting options
  
• Location targeting
  
• Interest targeting
  
• Genre targeting
  
• Fan targeting