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Targeting on Ad Studio

Fan targeting

Fan targeting allows you to use Spotify's proprietary streaming data to target known fans of an artist you're promoting or fans of other artists. Here's how:

  • To identify fans of an artist, we analyze recent listening behavior along with other identifiers such as playlist adds and follows.
  • If you're a music advertiser who is promoting an artist or event, you can target fans of the specific artist you're promoting or fans of other artists.
  • Select artist(s) in the Ad Studio interface under the fans header as you're defining your target audience.
  • We'll deliver your targeted message to fans of the artist(s) you selected.
    Note: When running a campaign to promote an artist or a music event (e.g. concert or festival), your ad creative can only mention and feature the specific artist or event you are promoting.

  • A label can use an artist's track, image, and name in an ad promoting that artist
  • A promoter can use an artist's track, image, and name in an ad promoting an event where that artist is billed as a performer

Be sure to only feature the specific artist(s) you're promoting in your ad. We won't be able to approve ads that feature or mention other artists.

More targeting help:
- Targeting options
- Location targeting
- Interest targeting
- Real-time context targeting
- Genre targeting

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