Reach fans on the platform that's personal

83% of Gen Zs and 89% of Millennials say Spotify serves content made just for them.¹ It’s a level of attention you won’t find anywhere else, fueled by creativity, personalization, and a highly engaged audience of 713 million.²

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27%

more incremental reach than commercial TV and ad-supported streaming apps.

Your media mix can do more. Our platform helps you unlock unique audiences, which means less wasted spend and more net-new fans.³

73%

of fans say listening to podcasts on Spotify
makes them feel more informed.

That’s good news for your ads. With Spotify, you’re tapping into an audience that’s ready to learn about both the topics they love and your brand.⁴

71%

of Gen Zs agree that Spotify is the ultimate antidote to doom-scrolling.

Your ads deserve a positive space. Reach your audience where their attention is intentional
and consideration turns into real action.⁵

90%

incremental sales lift when using audio,
video, and display ads vs. audio only.

Get seen, heard, and remembered. Spotify offers multiple high-quality formats to help you build a presence that people can’t ignore.⁶

Ease, control
& precision all in one place

EngagementFlexibilityGrowth

Turn attention 
into results

Spotify offers a uniquely positive environment to encourage a more engaged and receptive audience. In fact, 44% of fans said they felt more positively towards a brand after seeing it advertised on our platform.⁷

Total confidence,
 zero complexity

No complicated onboarding. Just intuitive tools and flexible automation to launch, manage, and optimize your campaigns. Create professional-quality audio ads with our free production tools—or repurpose existing display and video creative.

Grow where culture happens

Spotify is where fans stream what they love. That means your audiences aren’t just reachable, they’re at their most receptive. Grow where fans go to stay current, like the 70% that say listening to podcasts on Spotify makes them feel up to date on culture.⁸

“

Spotify’s AI tool made it easier for us to create multiple versions of our existing audio ad, allowing us to A/B test our creative. The AI-generated spot performed better than the version we produced internally."


James McNeal
Director, Digital Marketing Programs, SHI

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Sources & References