Campaigns, ad sets, and ads
Your ads can be organized on three levels — campaigns, ad sets, and ads.
At the campaign level, you can select your promotion type. This includes non-music related promotions, like raising awareness for a business, or music-related promotions, like promoting an artist’s music on Spotify.
At the ad set level, you can select your ad format, targeting parameters, budget, and schedule. This is also where you can see an overview of your estimated reach, frequency, and budget delivery likelihood.
At the ad level, you can either upload your audio or video* creative or use our free audio creative tools and services to create an audio ad from scratch.
Campaigns can contain one or more ad sets, and each ad set can contain a collection of ads.
More campaign management help: