Drive incremental success across the funnel
Increase sales 90% by leveraging audio, video, and display assets in your next Spotify advertising campaign. (NCSolutions, US, 2020-2023)
Audio ad creation for free
Dynamic ad formats
Audio. Video. Display. Or a strategic combination of all 3? Research shows that advertisers see a 90% incremental sales lift when they use audio, video & display together vs. audio only*. See for yourself by running a campaign on Spotify Ads Manager—to make sure you reach the right person, with the right ad, at the right time. *Source: NCSolutions, US, 2020-2023
Precision-based targeting
Virgin Active's success with Spotify Advertising
To amplify their message, Virgin Active used Spotify Ads Manager to reach fitness-focused users, with a highly engaging video campaign.
They used the Spotify Pixel to get actionable data on how their ads were performing. This allowed them to quickly optimize their ad creative & see how many people signed up because of the campaign. And the results were impressive! Not only did Virgin Active acquire 461 new members through the campaign, their ad CTR was 1.77%—way above the industry benchmark of 0.98%.
Dipak Mistry, Virgin Active’s Head of Performance Marketing said: “being able to see data from the pixel has given us greater confidence in decisions made on the platform and Spotify as a reliable channel to drive incremental sales”