Virgin Active's success with Spotify

Learn more about Virgin Active's success with Spotify & get started on your first Spotify Advertising campaign.

Success stories

To amplify their message, Virgin Active, a global health and wellness brand used Spotify Ads Manager to reach fitness-focused users, with a highly engaging video campaign.

They used the Spotify Pixel to get actionable data on how their ads were performing. This allowed them to quickly optimize their ad creative and see how many people signed up because of the campaign. The results were impressive! Not only did Virgin Active acquire 461 new members through the campaign, their ad CTR was 1.77%—way above the industry benchmark of 0.98%.

Learn more about Spotify Ads Manager below.

Audio ad creation for free

Starting from scratch? No problem. With Spotify Ads Manager, you can create professional audio ads at no extra cost. Just choose a voiceover and background music from our content library, send us a script, and we’ll do the rest—for free! Alternatively, upload your existing audio or video assets to kick off your campaign right away.

Dynamic ad formats

Audio. Video. Display. Or a strategic combination of all 3? Research shows that advertisers see a 90% incremental sales lift when they use audio, video & display together vs. audio only*. See for yourself by running a campaign on Spotify Ads Manager—to make sure you reach the right person, with the right ad, at the right time. *Source: NCSolutions, US, 2020-2023

Precision-based targeting

Our data-driven targeting tools help you reach the people who matter most to your business. From demographics like age, gender and location, to listening behaviours, interests, and hyper-relevant contextual moments, Ads Manager lets you pinpoint potential customers among Spotify’s 696M+ monthly active users with ease and precision.

Ready to jump in?

Get started on your first Ads Manager campaign, today.