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Reporting and Measurement on Ad Studio

You can see a holistic overview of all of your campaigns, ad sets, and ads in the dashboard. To customize the columns shown in the dashboard, click the gear icon. From there, you can add or remove metrics from the dashboard table view.

View metrics for a specific date range by using the date selection drop-down, located in the top right corner.

  • Selecting the last 7, 14, 30, or 90 days date ranges will include metrics through the prior day
  • Selecting the month-to-date and lifetime date ranges will include metrics up to the current day

The pacing metric shown in the dashboard represents how your ad set budget is tracking to deliver within your ad set schedule. This percentage is calculated by dividing the percentage of remaining days in your ad set by the percentage of remaining budget in your ad set. For example, if you are 5 days through a 10 day ad set (50% remaining days) and have spent $5,000 of a $10,000 budget (50% remaining budget), then you are pacing at 100%.

The reach & frequency metrics shown in the dashboard are unique and deduplicated for each campaign with multiple ad sets, and ad sets with multiple ads. For example, if one listener hears multiple ads within the same ad set, this listener would only count once in the reach metric for both the campaign and the ad set.

Metrics should start populating 24-hours after the ad set has started. These metrics will then refresh every few hours daily. Please note that sorting within the dashboard can only be done within the lifetime view and isn’t currently available for specific date ranges.

Listed below are the actions you can take and the details you can see from the dashboard view:

  • Campaigns:
    • Edit the campaign
    • See the status of the campaign
    • See if there are ad sets within the campaign that require attention
  • Ad Sets:
    • Duplicate the ad set within the same campaign
    • Edit the ad set
    • Access detailed overview and reporting for the ad set
    • Start or stop delivery of the ad set
    • See the status of the ad set
    • See the ad format selected for the ad set
  • Ads:
    • Duplicate the ad within the same ad set
    • Edit the ad
    • See details of the ad
    • Start or stop delivery of the ad
    • See the status of the ad
    • See the ad format

Note: Filtering within the dashboard view can support a single campaign, ad set, or ad at a time. This is denoted by the 1x at the top of the dashboard within each tab and can be cleared by selecting the X.

Reporting can be accessed at the ad set level within the report tab. To access this tab, simply hover over the name of the ad set and select see overview, after which you will be able to access the insights and reporting for the ad set within the report, details, and ads tabs.

Please note for the beta release of the updated campaign structure that reporting is only available at the ad set level. Reporting is not currently available at the campaign or ad level.

Your ad set report includes a summary of delivery, performance, and audience metrics for each ad set.

  • Delivery

    • Impressions: The total number of ads within the ad set served.
    • Reach: The number of unique people who heard your ads within the ad set.
    • Frequency: The average number of times each person heard your ads within the ad set.
    • Completion rate: The percentage of ads within the ad set served that were played to the end.

  • Performance

    • Clicks: The number of times your ads within the ad set were clicked
    • CTR (Click-through rate): The percentage of ads within the ad set served that were clicked
    • Ad played to 25%: The percentage of ads within the ad set served that played at least 25% of way through.
    • Ad played to 50%: The percentage of ads within the ad set served that played at least 50% of way through.
    • Ad played to 75%: The percentage of ads within the ad set served that played at least 75% of way through.
    • Ad played to 100%: The percentage of ads within the ad set served that were played to the end. (see also: Completion rate)

Audience metrics can be accessed at the ad set level within the report tab. To access this tab, simply hover over the name of the ad set and select see overview, after which you will be able to access the insights and reporting for the ad set within the report, details, and ad tabs.

Please note for the beta release of the updated campaign structure that audience metrics are only available at the ad set level. Audience metrics are not currently available at the campaign or ad level.

Your audience metrics report includes a summary of delivery, performance, and audience metrics for each ad set.

  • Age: How your ads within the ad set served to different age groups.
  • Gender: How your ads within the ad set set served to different genders.
  • Genre: How your ads within the ad set served to users listening to different genres. Reflects the genre a user listened to before your ads were served.
  • Platform: How your ads within the ad set served to users listening on different platforms.

For information on audience metrics for ads in Australia, see reporting for ads in Australia.

Note that your ad set targeting may affect the audience metrics you see. For example:

  • If you target users ages 18 - 34, you won’t see any ads within the ad set served outside of that age group.
  • If you target Pop music only, you'll only see ads within the ad set served to users who were listening to a song in the pop genre before they heard your ads.

If your targeting parameters are broad, you’ll see a variety of age groups, genders, genres, and platforms within the audience metrics. For example:

  • If you do not apply any age targeting, you’ll see how your ads within the ad set served across age groups.
  • If you do not apply any gender targeting, you’ll see how your ads within the ad set served to men and women.
  • If you do not apply any genre targeting, you’ll see how your ads within the ad set served across a variety of genres.
  • If you do not apply any platform targeting, you’ll see how your ads within the ad set served across all platforms.

These metrics help provide information about the audience your campaign has reached within each ad set. You don’t need to take immediate action based on these metrics, but once your ad sets have completed, you can use them to build a targeting strategy for your next campaign.

To download a report of your ad set insights, click the arrow next to download data within the ad set’s report tab . That will download a CSV file containing a daily breakdown of impressions, reach, completion rate, and clicks for the ad set.

Daily reporting can be accessed at the ad set level within the report tab. To access the report tab simply hover over the name of the ad set and select see overview via your Ad Studio account.

Your ad set report includes a summary of delivery, performance, and audience metrics for each ad set. Delivery and audience metrics for each ad set provide insight into who your ads have been served to and which users chose to listen to your ad in full.

Delivery

  • Ad listens: The total number of times your ads within the ad set were played in full. You only pay for completed listens, not total impressions.
  • Reach of ad listens: The total number of unique users who listened to your ads within the ad set in full.
  • Frequency of ad listens: The average number of times each unique user listened to your ads within the ad set in full.
  • Impressions: The total number of ads within the ad set served.
  • Reach: The number of unique people who heard your ads within the ad set.
  • Frequency: The average number of times each person heard your ads within the ad set.
  • Ad listen rate: The percentage of listens out of the total number of impressions within the ad set.
  • Clicks: Number of clicks to your ads within the ad set received.
  • CTR: The clickthrough rate of how many clicks your ads within the ad set received compared to how many people heard your ads.

Audience metrics

  • Age: A comparison between how your ads within the ad set have been served and who chose to listen to your ads in full segmented by age group.
  • Gender: A comparison between how your ads within the ad set have been served and who chose to listen to your ads in full segmented by gender.
  • Genre: A comparison between how your ads within the ad set have been served and who chose to listen to your ads in full segmented by the genre(s) the user listened to before your ads were served.
  • Platform: A comparison between how your ads within the ad set have been served and who chose to listen to your ads in full segmented by platform.

Ad Studio currently supports select third-party measurement partners for ad verification of both audio and video ads.

For Google Campaign Manager verification tracking, you can add DCM click and impression tags when you create or edit an audio or video ad. Once you’ve worked with your Google representative to generate the appropriate tags, you can attach them to your Ad Studio ads using the following steps:

  • For DCM Click Tracking: Within the Create new ad > Add an image and button section, copy and paste the DCM click tracker into the Clickthrough URL field.
  • For DCM Impression Tracking: Within the Create new ad > Add tracking section, navigate to the Tracking URLs drop-down and select DCM Impression Tracking. You can then copy and paste the DCM impression tracker into the field below.
  • Please note, you must have an existing relationship with Google to implement DCM verification tracking in Ad Studio. Ad verification and all other third-party tracking are optional.

For all other third-party ad verification partners, reach out to our customer support team for more information on whether we currently support your tags.

Ad Studio currently supports the following third-party measurement partners for viewability tracking of video ads only:

For Moat viewability tracking, you can leverage Ad Studio’s tagless integration with Moat using the following steps:

  • Within the Create new ad > Add tracking section, navigate to the Viewability tracking drop-down and select Moat. Once selected, you can proceed to finish creating your campaign, ad set, or ad.
  • Once you’ve submitted your campaign, ad set, or ad, you’ll be prompted on the confirmation page to submit your campaign name and campaign ID to Moat using the Moat Campaign Permission Form and instructions that are provided on the page. This will allow Moat to enable access to the Ad Studio campaign data within your Moat dashboard.
  • Please note, you must have an existing relationship with Moat to implement Moat viewability tracking in Ad Studio. Viewability and all other third-party tracking are optional.

For Integral Ad Science (IAS) viewability tracking, you can add your IAS tracking URL when creating or editing a video ad. Once you’ve worked with your IAS representative to generate the appropriate tags, you can attach them to your Ad Studio video ads using the following steps:

  • Within the Create new ad > Add tracking section, navigate to the Viewability tracking drop-down and select IAS (Integral Ad Science).
  • Then copy and paste the IAS URL into the field below.
  • Please note, you must have an existing relationship with IAS to implement IAS viewability tracking in Ad Studio. Viewability and all other third-party tracking are optional.

Please note, we don’t use third-party tracking for billing purposes and are not responsible for any of the third-party vendor fees. All billing amounts are determined using the metrics tracked directly in Ad Studio and do not include third-party vendor fees.

Reporting for third-party tracking can be accessed directly through your measurement partner’s dashboard and won’t be surfaced in Ad Studio. Please allow approximately 24-48 hours for Ad Studio data to begin populating in your vendor dashboard.

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