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Reporting on Ad Studio

From the dashboard, you can see a holistic overview of all of your campaigns, ad sets, and ads. To customize the columns shown in the dashboard, click the gear icon. From there, you can add or remove metrics from the dashboard table view.

You can view the metrics by specific date ranges using the date selection drop-down located in the top right corner.

  • Selecting the last 7, 14, 30, or 90 days date ranges will include metrics through the prior day
  • Selecting the month-to-date and lifetime date ranges will include metrics up to the current day

Metrics should start populating 24-hours after the ad set has started. These metrics will then refresh every few hours on a daily basis. Please note that sorting within the dashboard can only be done within the lifetime view and is not currently available for specific date ranges.

The reach & frequency metrics shown in the dashboard are unique and deduplicated for each campaign with multiple ad sets, and for ad sets with multiple ads. For example, if one listener hears multiple ads within the same ad set, this listener would only count once in the reach metric for both the campaign and the ad set.

You can also take the following actions and see the following details from the dashboard view:

  • Campaigns:

    • Edit the campaign
    • See the status of the campaign
    • See if there are ad sets within the campaign that require attention

  • Ad Sets:

    • Duplicate the ad set within the same campaign
    • Edit the ad set
    • Access detailed overview and reporting for the ad set
    • Start or stop delivery of the ad set
    • See the status of the ad set
    • See the ad format selected for the ad set

  • Ads:

    • Duplicate the ad within the same ad set
    • Edit the ad
    • See details of the ad
    • Start or stop delivery of the ad
    • See the status of the ad
    • See the ad format

Please note for the beta release of the updated campaign structure that filtering within the dashboard can only support a single campaign, ad set, or ad that is selected. This is denoted by the 1x at the top of the dashboard within each tab and can be cleared by selecting the X.

Reporting can be accessed at the ad set level within the report tab. To access this tab, simply hover over the name of the ad set and select see overview, after which you will be able to access the insights and reporting for the ad set within the report, details, and ads tabs.

Please note for the beta release of the updated campaign structure that reporting is only available at the ad set level. Reporting is not currently available at the campaign or ad level.

Your ad set report includes a summary of delivery, performance, and audience metrics for each ad set.

  • Delivery

    • Impressions: The total number of ads within the ad set served.
    • Reach: The number of unique people who heard your ads within the ad set.
    • Frequency: The average number of times each person heard your ads within the ad set.
    • Completion rate: The percentage of ads within the ad set served that were played to the end.

  • Performance

    • Clicks: The number of times your ads within the ad set were clicked
    • CTR (Click-through rate): The percentage of ads within the ad set served that were clicked
    • Ad played to 25%: The percentage of ads within the ad set served that played at least 25% of way through.
    • Ad played to 50%: The percentage of ads within the ad set served that played at least 50% of way through.
    • Ad played to 75%: The percentage of ads within the ad set served that played at least 75% of way through.
    • Ad played to 100%: The percentage of ads within the ad set served that were played to the end. (see also: Completion rate)

Audience metrics can be accessed at the ad set level within the report tab. To access this tab, simply hover over the name of the ad set and select see overview, after which you will be able to access the insights and reporting for the ad set within the report, details, and ad tabs.

Please note for the beta release of the updated campaign structure that audience metrics are only available at the ad set level. Audience metrics are not currently available at the campaign or ad level.

Your audience metrics report includes a summary of delivery, performance, and audience metrics for each ad set.

  • Age: How your ads within the ad set served to different age groups.
  • Gender: How your ads within the ad set set served to different genders.
  • Genre: How your ads within the ad set served to users listening to different genres. Reflects the genre a user listened to before your ads were served.
  • Platform: How your ads within the ad set served to users listening on different platforms.

For information on audience metrics for ads in Australia, see reporting for ads in Australia.

Note that your ad set targeting may affect the audience metrics you see. For example:

  • If you target users ages 18 - 34, you won’t see any ads within the ad set served outside of that age group.
  • If you target Pop music only, you'll only see ads within the ad set served to users who were listening to a song in the pop genre before they heard your ads.

If your targeting parameters are broad, you’ll see a variety of age groups, genders, genres, and platforms within the audience metrics. For example:

  • If you do not apply any age targeting, you’ll see how your ads within the ad set served across age groups.
  • If you do not apply any gender targeting, you’ll see how your ads within the ad set served to men and women.
  • If you do not apply any genre targeting, you’ll see how your ads within the ad set served across a variety of genres.
  • If you do not apply any platform targeting, you’ll see how your ads within the ad set served across all platforms.

These metrics help provide information about the audience your campaign has reached within each ad set. You don’t need to take immediate action based on these metrics, but once your ad sets have completed, you can use them to build a targeting strategy for your next campaign.

To download a report of your ad set insights, click the arrow next to download data within the ad set’s report tab . That will download a CSV file containing a daily breakdown of impressions, reach, completion rate, and clicks for the ad set.

Daily reporting can be accessed at the ad set level within the report tab. To access the report tab simply hover over the name of the ad set and select see overview via your Ad Studio account.

Your ad set report includes a summary of delivery, performance, and audience metrics for each ad set. Delivery and audience metrics for each ad set provide insight into who your ads have been served to and which users chose to listen to your ad in full.

Delivery

  • Ad listens: The total number of times your ads within the ad set were played in full. You only pay for completed listens, not total impressions.
  • Reach of ad listens: The total number of unique users who listened to your ads within the ad set in full.
  • Frequency of ad listens: The average number of times each unique user listened to your ads within the ad set in full.
  • Impressions: The total number of ads within the ad set served.
  • Reach: The number of unique people who heard your ads within the ad set.
  • Frequency: The average number of times each person heard your ads within the ad set.
  • Ad listen rate: The percentage of listens out of the total number of impressions within the ad set.
  • Clicks: Number of clicks to your ads within the ad set received.
  • CTR: The clickthrough rate of how many clicks your ads within the ad set received compared to how many people heard your ads.

Audience metrics

  • Age: A comparison between how your ads within the ad set have been served and who chose to listen to your ads in full segmented by age group.
  • Gender: A comparison between how your ads within the ad set have been served and who chose to listen to your ads in full segmented by gender.
  • Genre: A comparison between how your ads within the ad set have been served and who chose to listen to your ads in full segmented by the genre(s) the user listened to before your ads were served.
  • Platform: A comparison between how your ads within the ad set have been served and who chose to listen to your ads in full segmented by platform.

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