Campaign management on Ad Studio

Your ads can be organized on three levels — campaigns, ad sets, and ads.

At the campaign level, you can select your promotion type. This includes non-music-related promotions (like raising awareness for a business), or music-related promotions (like promoting an artist’s music on Spotify).

At the ad set level, you can select your placement, ad format, targeting parameters, budget, schedule, goal, and bid cap. This is also where you can see an overview of your estimated reach, frequency, and budget delivery likelihood.

At the ad level, you can either upload your audio or video creative or use our free audio creative tools and services to create an audio ad from scratch.

Campaigns can contain one or more ad sets, and ad sets delivered in music can contain a collection of ads. Ad sets delivered in podcasts can only contain one ad at this time.

You can duplicate your existing ad sets and ads as follows:

• Ad sets can be duplicated within the same campaign, including format, targeting, budget, and schedule details. This can be done by selecting duplicate from the ad sets tab or ad set overview page.

• Ads can be duplicated within the same ad set, including the audio or video file, companion image, call-to-action, and click-through URL details. This can be done by selecting duplicate from the ads tab or ad overview page.

• You can also copy the details from your existing ad sets and ads when creating new ones. These details can be copied from ad sets and ads across any of your campaigns. Do this by selecting copy from existing when creating a new ad set or ad.

To duplicate an existing ad set or ad, first select the specific campaign or ad set that you want to duplicate the new ad set or ad into. This is denoted by the ^1x at the top of the dashboard within each tab.

Note: Spotify Ad Studio doesn’t currently support duplicating ad sets from other campaigns, ads from other ad sets, or entire campaigns. When selecting copy from existing, details can be copied from existing ad sets and ads across any of your Ad Studio campaigns.

You have the ability to pause or resume individual ad sets and ads within a campaign. This can be done by navigating to the ad set or ad tab within the dashboard and switching the delivery toggle for whichever ad set or ad you would like to pause or resume.

You can pause a campaign by pausing every ad set within the campaign.

Note: If you pause delivery of your ad set or all of the ads within the ad set, you'll only be charged for the delivery you've accrued to that date.

You have the ability to edit your campaigns, ad sets, and ads in the dashboard view. To do this simply hover over the name of the campaign, ad set, or ad that you want to edit and select edit.

You can edit the following components of your live campaigns:

• Campaign name

You can edit the following components of your live ad sets:

• Ad set name
• Targeting
• Budget increases: You won’t be able to decrease budgets for live ad sets. You’ll need to stop the current ad set and create a new ad set in order to reduce budget.
• Ad set length
• Bid cap
• Pause or resume ad set delivery

You can edit the following components of your live ads:

• Ad name
• Audio or video file
• Companion image
• Call-to-action button
• Clickthrough URL

Certain edits to your ad sets and ads require re-approval from the Ad Studio team before they go live. Once these edits to an ad or ad set are submitted, the current ad will be paused for 24-to 48-hours while it is reviewed. You’ll be notified by email once your ad is approved.

The following changes to your ad sets require re-approval from the Ad Studio team to comply with our advertising policy:

• Age targeting
• Location targeting (Please note that location targeting can only be changed within the same country)

The following changes to your ads require re-approval from the Ad Studio team to comply with our advertising policy:

• Audio or video file
• Companion image
• Clickthrough URL

In addition to managing your campaigns within the Ad Studio dashboard, you’re also able to bulk manage your campaigns, ad sets, and ads using the bulksheet functionality. This tool allows you to edit and duplicate your existing campaigns at scale using a bulksheet .csv file.

Please note: For the beta release, the bulksheet functionality currently supports the ability to edit and duplicate existing campaigns, ad sets, or ads. It doesn't currently support the ability to create new campaigns, ad sets, or ads from scratch.

How to edit your existing campaigns with the bulksheet functionality:

1. First, select the campaigns, ad sets, and ads that you would like to edit or duplicate within the Ad Studio dashboard.
2. Select Download CSV to access the bulksheet .csv.
3. You are also able to download a separate targeting guide by selecting countries within the Targeting Guide section, then selecting Download. This will provide a read-only targeting guide of the relevant IDs for all supported targeting options, including location, genre, real-time contexts, interests, and more.
4. To edit an existing campaign, ad set, or ad, you can make any changes by updating the relevant cells.
5. Once you have made the desired edits in the bulksheet .csv, upload the updated bulksheet .csv by selecting the upload icon in the Ad Studio dashboard.
6. After uploading the updated bulksheet .csv, you will be directed to the Preview Changes page. Here you will be able to view all changes, as well as any errors that need to be fixed.
7. Once you have reviewed all changes, you can then submit your changes to go live. Please allow approximately 24-48 hours for changes to go live.

How to duplicate your existing campaigns with the bulksheet functionality:

1. First, select the campaigns, ad sets, and ads that you would like to edit or duplicate within the Ad Studio dashboard.
2. Select Download CSV to access the bulksheet .csv
3. You are also able to download a separate targeting guide by selecting countries within the Targeting Guide section, then selecting Download. This will provide a read-only targeting guide of the relevant IDs for all supported targeting options, including location, genre, real-time contexts, interests, and more.
4. To duplicate an existing campaign, ad set, or ad, first copy the details of the campaign, ad set, or ad that you would like to duplicate into a new row. You can then make any desired changes to the duplicated campaign, ad set, or ad by updating the relevant cells. NOTE: Ads cannot currently be duplicated into existing ad sets using the bulksheets tool, but can be duplicated into newly created ad sets.
5. Once you have made the desired duplications in the bulksheet .csv, upload the updated bulksheet .csv by selecting the upload icon in the Ad Studio dashboard.
6. Once you have uploaded the updated bulksheet .csv, you will be directed to the Preview Changes page. Here you will be able to view all changes, as well as any errors that need to be fixed.
7. Once you have reviewed all changes, you can then submit your changes. Please allow approximately 24-48 hours for changes to go live.

Please note:

• You must have an existing Ad ID when creating an ad via bulksheets. This means that you must use an existing audio or video ad that has previously been uploaded into Ad Studio.
• A maximum of 100 operations can be supported in a single bulksheets upload.
• Non-English Advertisers: Please note that certain aspects of the open beta product experience will be in U.S. English and not translated into your local language. This includes any UI upload error messages and .csv column titles.

You can edit your bid cap at any time, and your changes happen after you save. Go to your ad sets, then hover over ad set and choose Edit. You can also choose View report to see a detailed view of the ad set and monitor pacing and effective CPM, updated hourly.

If you find that your ad set isn’t spending budget as you expected, it may indicate that there is more competition for your target audience. There are a few adjustments you can try to help drive stronger delivery in the ad auction: - Increase your bid cap to allow for more aggressive bidding. - Extend your schedule to allow more time to deliver your budget. - Expand your audience to test if other audiences offer less competitive impressions.

If you notice that your effective CPM is very close to your bid cap, it may indicate that an increased bid cap could help you get more impressions within your target audience.

If you notice that your effective CPM is significantly lower than your bid cap, it may indicate that you may get results without spending your entire budget. Adjust your bid throughout your campaign as you test audiences and creatives to see what drives more efficient results.