Reach your audience on Spotify with In-Feed display ads

Drive as much as 90% more sales by running display, audio and video ads together on Spotify*

Why Spotify display ads

In-Feed display ads open up exciting new opportunities to connect with your audience in non-interruptive environments. Add display creatives into your campaigns, reaching listeners as they browse and listen to content. There are 2 places display ads can appear:

  1. In the Spotify Player, ads are served 2 seconds after the listener enters the Now Playing View (NPV), when they are streaming music content and the app is in view. The creative will appear in a 1x1 container where the album art was previously. The ad will persist until the listener dismisses the ad, leaves the NPV, skips to another song, or exits the app.
  2. The second placement is the Browse (or Search) screen, where listeners are actively exploring content.

Audio ad creation for free

No audio ad? No problem. With Spotify Ads Manager, you can create professional audio ads at no extra cost. First, sign up for Spotify Ads Manager using your existing Spotify music account (or create a new Spotify music account for free). Once you've signed up, start building your first campaign and you'll be able to create your free audio ad. Simply choose a voiceover and background music from our content library, send us a script, and we’ll do the rest—for free! Alternatively, upload your existing audio assets to kick off your campaign right away.

Tell your story with video ads

Create moments of connection through visual storytelling, served only when your audience is viewing the app. We've got video ads for every objective, ranging from sound-on and full-screen takeovers to non-interruptive formats that blend seamlessly with native content. You can also repurpose existing videos assets from other paid channels.

Dynamic ad formats

Our ad formats are as dynamic as our fan base. We make it easy to deliver the right message to the right person, at the right time, through audio, video or display ad formats. Not sure which format to choose? Research shows that advertisers see a 90% incremental sales lift when they use audio, video and display ad formats together vs. audio only*. See for yourself by running a campaign on Spotify Ads Manager—to make sure you reach the right person, with the right ad, at the right time. *Source: NCSolutions, US, 2020-2023

Precision-based targeting

Our data-driven targeting tools help you reach the people who matter most to your business. From demographics like age, gender and location, to listening behaviours, interests, and hyper-relevant contextual moments, Ads Manager lets you pinpoint potential customers among Spotify’s 696M+ monthly active users with ease and precision.

Ready to jump in?

Get started on your first Ads Manager campaign, today.