News & Insights

Spotify Ad Studio is now available to all advertisers in Singapore

Advertising on Spotify just got even easier with Ad Studio, our powerful, self-serve ad channel.

Digital audio has become a constant companion as more and more people pair everyday activities like working, cooking, or just relaxing with listening to music and podcasts. Spotify Advertising helps businesses and artists connect with people in these crucial screen-free moments, which other forms of digital media advertising miss out on. And now, all advertisers in Singapore can use our self-serve ad channel, Spotify Ad Studio, to connect with listeners on Spotify. Sign up for Ad Studio to create your first ad today.

  • 70%

    of Gen Zs and Gen Ys streamed audio on either Spotify or YouTube

    At least 70% of Gen Zs and Gen Ys tuned in to digital audio on either YouTube or Spotify in the past month.

This surge in audio streaming is especially present in Singapore: At least 70% of Gen Zs and Gen Ys tuned in to digital audio in the past month.1 Ad Studio offers an unparalleled opportunity to connect with these valuable, engaged Spotify listeners through easy-to-use tools that help create ad campaigns in minutes. Plus, our audience is growing, meaning your reach can grow too. In the last five years, the Spotify user base in Singapore has grown an average of 16% each year.2

Run audio and video ads on Spotify with Ad Studio

  • 90%

    increase in ad recall

    Combining audio and video ads increases ad recall.
  • 2.2x

    increase in brand awareness

    Combining audio and video ads increases brand awareness.

Ad Studio supports both audio and video ads, so you can tell your brand’s story in a format that matches the moment. So whether your audience is listening screen-free or scrolling the app for a new playlist, you can connect with them through a seamless ad experience. But you might want to consider both formats: We’ve seen that running both video and audio increases ad recall by 90% and results in a 2.2x increase in brand awareness.3

Getting started is simple

Ad Studio is for businesses of all sizes—the budget minimum is 250 SGD—and it’s easy to get started. Our intuitive platform gives you the flexibility and control to set up and manage your campaigns just how you’d like and make edits in real-time. Here’s how it works.

1. Create

Easily create and manage both audio and video ad experiences all in one platform. If you’ve never made an audio ad before, no worries. In as little as 24 hours, you can build a custom, professional audio ad for free right in Ad Studio.

2. Target

Deliver your message at the right moment when people are primed to hear it. Our powerful audience targeting capabilities enable you to target listeners across locations , devices, moments, and formats.

3. Measure

Get insights into ad delivery, engagement, and audience with every campaign. Our real-time reporting dashboard makes it easy to track and optimise ad performance, no matter what your goals might be.

“As we determined which online providers had growing media shares, Spotify naturally arose as the leading music streaming provider. It’s easy to set up a campaign on Ad Studio, and we quickly turned around urgent programs and went live without delays. The entire ad campaign setup is fuss-free and straightforward. It's effortless to use and lets you reach your target audience while they are actively using the Spotify app!”

– Jasmine Tan, Associate Director, CPXi

Organise and optimise with Ad Studio’s campaign management

NL/SE/SG Ad Studio Launch GIF [17sec] Ad Studio’s campaign structure makes it easy to scale and manage campaigns with multiple creatives, targeting parameters, and budget levels. It’s also a useful tool for testing out different audience segments, messaging, and ad formats so you can learn what tactics are driving results. Combined with our real-time reporting dashboard, creating your own campaign benchmarks is simple, so you can learn what tactics are working and optimise your campaigns towards reaching your marketing goals.

“Reaching audiences with Spotify Ad Studio is efficient and easy. You can decide to target listeners by genre preferences, interests, and context, etc. It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort, too.”

– Christopher Li, Director, Digital Planning & Products APAC, Live Nation

"Using Ad Studio's voiceover recording service is seamless. All you have to do is to draft a script and select a voiceover plus background music, all within the platform. Once the request is submitted, it usually takes us less than half a day to receive a full ad blended with the selected background music. This tool is super helpful and a great value-add, especially for most organisations without the resources or experience to create audio ads."

– Aaron Ting, Head of Performance Marketing, Zenyum

1 Nielsen Singapore Consumer Media View 2020 2 AppAnnie, May 2017 - May 2021 3 Nielsen Brand Effect on Spotify, March 2020

Get your message heard

Sign up for Ad Studio and start creating ads today.

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