Goals
Audience targeting: Find your people
The music and podcasts people stream on Spotify signal what they care about, helping you reach relevant audiences. Your targeting can draw on Spotify's first-party signals, your own data, and supported partner data.
Choose the targeting that fits your strategy
Demographic targeting
Let's start with the basics. Connect with your target audiences using Spotify’s first-party demographic data.
Behavioral targeting
You can learn a lot about someone by what they listen to. Go beyond demographics by reaching your target audiences through listening behaviors, interests, and preferred music genres—just to name a few.
Contextual targeting
Define the environment and context where your ads get served. Be heard (and seen) in moments relevant to the listener experience.
Custom and lookalike audiences
Build custom audiences from customer data, website activity, and campaign engagement to reconnect with relevant people or exclude existing customers. Create lookalike audiences from qualifying custom audiences to find new people with similar characteristics.
Daypart targeting
Choose the days and times your ads can run based on users’ local time. Use daypart targeting when your message is especially relevant at certain times, such as promoting a restaurant offer around mealtimes.
Audience segmentation & targeting on Spotify
Get the lowdown on audience segmentation & targeting on Spotify - including a detailed overview, best practices, and more.