Got goals? Our ad tools are here to help

Envisioning your campaign outcome is where it all begins. We'll help you define objectives, connect with the right fans, and measure success at every stage.

Meet your goals on Spotify Ad Exchange

Use your DSP to add Spotify to your omnichannel campaigns. Access premium programmatic inventory and an engaged audience to drive incremental reach and performance.
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Find your people

Our targeting tools help you find and connect with relevant, engaged audiences—powered by Spotify’s unique streaming intelligence, built from how fans listen and discover every day.

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Demographics

Connect with your target audiences using Spotify’s first-party demographic data. Select from categories like age, gender, location, and language.

Behaviors

You can understand a lot about someone by what they stream. Reach your target audiences through specific interests or their involvement in a fan base.

Contextual

Be heard and seen in relevant moments. Define where your ads run across platforms, devices, music genres, podcast topics, and more. Plus, control brand safety and suitability levels with sensitive topic filters.

Custom Audiences

Upload your customer lists or use Spotify Pixel to find and retarget existing customers. Or build Lookalikes to reach new listeners. Spotify campaigns using Custom and Lookalike Audiences deliver a 2.3x higher conversion rate.¹

Measure what matters

Spotify's first-party tools and trusted partners give you a clear view of campaign impact across the full funnel—from reach to conversions—so you can plan, optimize, and prove success.
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Get your ads

on Spotify today