Releasing a regional trends report covering a whirlwind year like 2020 is challenging, we’ll admit. Still, as we put together our annual Culture Next, one thing became clear: This unprecedented year’s events have clarified — and in many ways, accelerated — trends that Gen Zs and millennials have been shaping for quite some time. We’re excited for you to explore our findings in this year’s Culture Next. You’ll get a deep dive on how these generations influence community, social change, and culture — and hopefully, you’ll get inspired to pass them the mic.
Learn more about your audiences in each our market reports below.
believe brands should convey messaging of moral support and show they understand consumers' struggles.*
say brands need to be part of the debate, to promote progressive values and play a more meaningful role in society.*
Culture Next is designed to inspire brands with these insights — offering up new ways to empower and be there for your audiences. Connect with us below to discover how we can help you engage the generations shaping the future.
Listen to the music inspiring the next generation
*Source: Spotify Trends Survey among 3,000 respondents, 18-37 (SG, MY, ID, TH, TW - May 2020), 15-37 (PH - February 2019)