Measure how our streaming intelligence drives brand outcomes
From streams to results
Digital Audio can be measured like most digital media. Our platform is built for the streaming generation. With a suite of multimedia ad experiences and a logged-in audience across devices, we can help you understand the true impact of your messaging.
![[en-SG] How it works // Ad Measurement // Centre of Lives](http://images.ctfassets.net/tvhwpwv117no/6i3kNAe6GMvhfpR0onoSkp/5337a25acbaed8c0f47d80a1afa22a6e/02-centreoflives.png)
Commitment to transparency and viewability
Video may have killed the radio star, but it gets along really well with streaming. Through partnerships with Moat and IAS, we're measuring campaigns based on established industry standards and beating global benchmarks across the board.
Measurable success
We want to make you famous. From creative testing to purchase, we work closely with leading 3rd party measurement partners to offer people-based measurement of your brand's effectiveness through the funnel.
Proven brand outcomes
Across the globe and several verticals, advertisers see high lift in brand metrics with Spotify.
![[en-SG] How it works // Ad Measurement // Chart](http://images.ctfassets.net/tvhwpwv117no/7lSaMxIiZTPIVZ4F6mAIwX/ea42838b52456adbaebab427055bf35b/05-chart.png)
Achieve maximum impact with multi-format campaigns
Run a combination of audio, video, and display that contain similar messaging and branding to ensure ubiquity across Spotify.
![[en-SG] How it works // Ad Measurement // Audio vs Video](http://images.ctfassets.net/tvhwpwv117no/3QzPv3n82kyXnzk8lyQOyw/fb33b64cdd8fb4573b88d240c75995f6/06-audiovsvideo.png)