Audio ad specs & requirements
Audio ads reach engaged listeners across music and podcasts throughout their day, building memorable connections in screenless moments. They're a powerful way to reach fans when other media can’t.
Audio ads via Spotify Ads Manager and Direct IO
Music ads: maximum of 30s
Podcast ads (streaming ad insertion): maximum of 30s.
Note: Long-form video ads are offered in select markets for Direct campaigns, and can be up to 60 seconds in duration. Other than ad length, normal specifications and requirements for this offering are the same as for standard audio.
The advertiser name should be no more than 25 characters.
Call-to-action (CTA) options:
- Apply now
- Book now
- Buy now
- Buy tickets
- Click now
- Download
- Find stores
- Get coupon
- Get info
- Learn more
- Listen now
- More info
- Order now
- Pre-save
- Save now
- Share
- Shop now
- Sign up
- Visit profile
- Visit site
- Watch now
- Script copy should reflect the campaign CTA. Example: “Visit (URL), or tap the banner now to learn more.”
- If your campaign includes streaming ad insertion and dynamic ad insertion, each will require a different CTA script.
- Image(s): Brand logo with single color background required. You can also provide a second, busier image.
- Image size: 640x640 (note: logo can display in-app as 48x48)
- File type: JPG
- File size: 200 KB maximum
- Advertiser name: 30 characters maximum
- Call-to-action description: 40 characters maximum. Example: “Real recipes, real ingredients, real good.”
Contact your Spotify rep.
- Music and podcast ad file types: MP3 or WAV
- Music ad file size: 50 MB maximum
- Podcast ad file size: 1 MB maximum
- Sample rate: 44.1kHz
- Bit rate: 192 kbps minimum, 320 kbps maximum
- Loudness: -16 LUFS (+/- 1.5 LUFS)
- Channels: Stereo
Serve audio ads across mobile and tablet devices, desktops, and the Spotify web player.
Select gaming console, connected TV, connected car, and connected speaker availability varies by market.
We recommend no more than 65 words for a 30-second ad.
The recommended script length is 100 words for a 60-second ad.
- Click command and 1x1 tracking pixel only
- All third-party tags and tracking URLs need to be in HTTPS format.
- Audio and companion display units are tracked together (clicks and impressions)
- Spotify Ads Manager allows third-party tracking via impression and click tags from approved measurement vendors; all available measurement partners can be found on the Help Center.
A companion display unit is the static visual element of your audio ad and appears when listeners engage with the Spotify app during an ad break.
1x Companion display unit
- Aspect Ratio: 1x1
- Dimensions: Minimum of 600x600 pixels
- File size: 200KB max
- File type: JPEG, PNG
- Download the template file to see how your creative will look.
Canvas is a looping, full-screen visual that appears during mobile ad breaks. When selected, it replaces the standard companion unit for a more immersive brand experience.
1x Canvas
- Aspect Ratio: Portrait (9:16)
- Resolution: 720 x 1280 pixels
- File type: MP4 or MOV
- File size: 200KB max
- Duration: 3-8 seconds
- 1x Logo Image
- Aspect Ratio: 1x1
- File type: JPEG or PNG
- Dimensions: Minimum of 600x600 pixels
- Advertisers must provide a clickthrough URL (please use only one destination URL)
- URLs should direct to HTTPS destinations only
40 characters maximum
Audio ads via Spotify Ad Exchange
Available in all Spotify Ad Exchange-supported DSPs.