Your brand, powered by the world’s most devoted fans
Fandom hits different here
Spotify reaches the soul, not the scroll. In an era of digital fatigue, it leaves fans feeling good – 76% of our users agree Spotify makes daily activities more enjoyable.¹ We’re where fandom is a ritual: lived and practised every day.
Discovery engine
Old hits find new fans here. In 2025, over 7M Gen Z users rediscovered Katy Perry through Teenage Dream, 15 years after its debut.²
Immersion driver
When culture catches fire, fans lean in here. Podcast mentions of Oasis rose 312% the week their UK tour began.³
Obsession fuel
Fandom is intentional. When Wuthering Heights premiered, streams of Kate Bush’s original hit surged 235%.⁴
Does your media plan pass the mute test?
While Spotify has evolved into a multi-sensory experience, audio remains our core. Its ability to evoke emotion makes connections between creators, fans and brands uniquely powerful.
86%
of Spotify users surveyed mute social media or web browsing to listen to music, podcasts and audiobooks.⁵
70%
of advertisers agree that audio ads build stronger emotional connections with listeners, transferring positive sentiment to the brand.⁵
65%
of advertisers agree that audio ads are more effective than visual or social media platforms at reaching consumers while they are highly receptive.⁵
Turn passionate fandom into results
Fan receptivity means your ads benefit from a halo effect. Here’s how you can put this to work with our latest solutions.
Buy flexibly
Activate your way with new options like Reserved Buying in Spotify Ads Manager and Programmatic Guaranteed via Spotify Ad Exchange.
Measure smarter
Move from instinct to insight with new split testing in Ads Manager to test, learn and optimise for creative impact.
Own cultural destinations
Reward fans with a limited-ad experience and win attention with 100% share-of-voice on Spotify’s top playlists – from RapCaviar to Today’s Top Hits.
Meet your audience where they’re most receptive.
Ready to turn the power of fandom into impact? Learn more about your preferred buying path to get started.
Sources & References