Trends
If it’s trending, it’s resonating with audiences. Find out how your business can tap into the cultural zeitgeist with trends on Spotify.
2024 Wrapped for Advertisers
This year, we’ve gone global—bringing marketers all over the world a collection of insights into how audiences in their local market engage on Spotify. Check out what's trending in your market and download the one-sheeter to the read the trends in full.
Trusted by Gen Z
+250M
Gen Zs turn to Spotify as the essential daily companion.¹
71%
of Gen Zs see Spotify as the ultimate antidote to doom scrolling.²
72%
of Gen Zs agree: “I trust Spotify with my personal data more than other apps".³
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Browse all trends
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Sources & References