Trends
If it’s trending, it’s resonating with audiences. Find out how your business can tap into the cultural zeitgeist with trends on Spotify.
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Key insights
+39%
Globally, there’s been a +39% increase in average daily streams of video podcasts.¹
62%
of Gen Zs agree, "social media makes me feel more lonely while Spotify makes me feel less lonely."²
71%
of Gen Zs agree, “Spotify is the ultimate antidote to doom-scrolling.”³
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Sources & References