The festive season starts early on Spotify

As the festive season ramps up, it’s hard not to find yourself reaching for a holiday playlist to soundtrack the moment. In fact, some people literally can't wait—turning to Spotify to begin holiday streaming as early as July.³

And that’s just the start. From there, engagement with holiday content continues to grow, surging from October onwards.³

For advertisers, it creates a gift-wrapped opportunity to reach audiences at the start of their holiday journey—and remain a constant voice in their ears as they stream their way to Christmas.

This means the planning phase of your holiday advertising campaign needs to start earlier, too. That way you can drive brand consideration in the early days, and conversions when it really matters—helping you achieve full-funnel results.

Season's streaming—through morning, noon, and night

So, how exactly are Spotify fans engaging with holiday content, whether at the start or in the thick of the holiday season?

Streaming holiday playlists at home, in the car, or while out shopping—sure. But our diverse content catalogue offers many different ways for fans to engage with holiday content across different moments. Listening to a podcast while wrapping presents, curating a UGC playlist for a holiday party, or watching a video podcast on the morning commute, for instance.

It's moments like this that make Spotify the essential daily companion in many people’s lives—in fact, 92% of our users say they use Spotify as part of their daily routine.⁴

It's also why people call it "my Spotify". We accompany our users through intimate daily moments, and this personal connection creates a trusted environment for advertisers to share their message in native ways, at relevant moments, when their audience is primed to engaged. In fact, 2 out of 3 of our users say these daily moments would feel incomplete without Spotify.⁵

Reach Spotify users before the rush begins—or show up when they’re ready to spend:

Grab more attention

Our 678M+ monthly active users interact with Spotify in many ways that go beyond listening—from watching a video podcast, to browsing new music recommendations, curating playlists, or sharing the latest episode of their favorite podcast with friends.

In these moments, whether their eyes are off or on their screens, our users are paying attention—and we’ve built an ads ecosystem that captures attention. Whether you deliver your festive message via audio, video, or both, Spotify’s streaming technology and first-party data work together to help your ads reach audiences when they’re most engaged.