Success Stories

Spotify Hits 2024: Canada

Spotify Advertising Team

Spotify is driven by creative influence. From music and podcasts, to video and audiobooks—to outstanding advertising. Spotify Hits celebrates the brands who proved that great creative can lead to even greater campaign results.

Here at Spotify, we love to watch creative campaigns come to life and take flight on our platform. Especially when they soar above and beyond benchmarks like shooting stars.

We also love to see breakthrough audio and video ads engage fans as effectively as the content heard or seen right before—a trend that is backed by our Sonic Science research.¹

This year, we’re recognizing advertisers who achieved great success with Spotify in our first Canadian edition of Spotify Hits. These trophy-toting campaigns highlight the many exciting ways brands can effectively reach deeply engaged audiences, surrounded by culture-defining music and podcast creators on Spotify.

So get set for a best-in-class parade of strategy, creativity, and effectiveness on our platform—and be inspired to create your own standout campaign with Spotify Advertising, so you can make the list next year!

Drumroll please…

Took the Stage: Best Stage Experience

SkipTheDishes, NHL Q4

To drive awareness of their partnership with the NHL, SkipTheDishes leveraged Spotify’s music and podcast targeting capabilities to reach sports fans, foodies, and food delivery app users. The campaign encouraged Spotify users to take part in their ‘Order Shoot Win’ contest—a custom digital experience hosted on The Stage, giving users the opportunity to discover their ultimate dish and receive a personalized Gameday Grooves playlist.

Industry: QSR
Ad Formats: The Stage, Audio, Sponsored Sessions, Desktop Overlay, Mobile Homepage Takeover, Podcast Media

For the Fans: Best Audience Strategy

Goldfish, Goldfish® Flavour Blasted

Making their debut—and a memorable splash—on Spotify, Goldfish® crackers ran a humorous campaign across multiple ad formats. Three video variations encouraged the brand’s audience to “Snack Weird” and drove outstanding results in Ad Awareness and Message Association.

Industry: CPG
Ad Formats: Audio, Video, Sponsored Sessions, Mobile Overlay, Desktop Overlay
Agency: Spark Foundry

unmute audio

Host with the Most: Best Host-Focused

Movember, Movember x The Ringer

To increase awareness of Prostate Cancer Awareness Month, Movember Canada teamed up with Bill Simmons to use his voice for good. The campaign targeted men A30+ across both free and premium audiences on Spotify, while Bill’s host read—which focused on the importance of prostate cancer detection and screening—played during podcasts across the Ringer network.

Industry: Non-Profit
Ad Formats: Audio, Podcast Media
Agency: UM

Sound & Story: Best Multi-Format Campaign

McDonald’s Canada, 2023 Summer Drink Days

McDonald’s pulled the lever on multiple formats to reach priority audiences during key moments, including In-car and Weekends, to drive awareness of their Summer Drink Days campaign. The global restaurant brand customized the creative for Spotify with thoughtful messaging that promoted “A Drink for Every Genre”.

Industry: QSR
Ad Formats: Audio, Video, Display
Agency: OMD

Context Excellence: Best Use of Format

Capital One Canada's Belief Brand Campaign

Capital One Canada opted for a contextual audio strategy in order to drive awareness and consideration intent for their credit cards, among their priority audiences. The FinServ brand scheduled audio ads to be delivered to Spotify streamers at different moments throughout the day. The creative encouraged users to build or rebuild their credit, and use Quick Check to see which card they would be approved for with no impact to their credit score.

Industry: Finserv
Ad Formats: Audio, Display, Podcast Media, SPAN
Agency: Jungle Media

Loblaws, PC Black Label Pizza

President’s Choice partnered with Spotify to create a campaign encouraging shoppers to try their new PC Black Label Pizza. The campaign ran audio ads created by their internal agency, Loblaw Media, across music and podcasts to maximize reach potential. For contextual relevancy, in-car targeting was also leveraged to reach consumers on the go. Lifts in Ad Recall, Brand Awareness, and Purchase Intent were well above Spotify benchmarks.

Industry: CPG
Ad Formats: Audio, Display
Agency: Loblaw Media (internal agency)

Made Us Look: Best Creative Video

BACARDÍ, Dance Floor

In 2023, BACARDÍ’s supercharged ‘Dance Floor’ summer campaign ran across six ad formats—but it was the video creative that really caught the eye of Spotify fans. Four variations featured BACARDÍ Superior rum as an integral part of celebrations among friends and were localized for English and French audiences. The campaign targeted music lovers, festival lovers, and rum drinkers specifically for Party occasions and Time-With-Friends moments.

Industry: CPG
Ad Formats: Audio, Video, Sponsored Session, Mobile Overlay, Sponsored Playlist, SPAN
Agency: OMD