Creativity that converts: 4 stand-out Spotify Advertising success stories
Learn how these innovative brands combined audio, visual, and display formats to create captivating ad campaigns on Spotify.
In a world of fleeting attention spans, standing out creatively as an advertiser is both an art and a science. Hitting the sweet spot involves reaching audiences when they're most likely to be receptive—and one way to do that is by combining the intimacy of audio with the impact of visual storytelling.
With Spotify Ads Manager, you can create dynamic campaigns that engage listeners across multiple formats. In fact, multi-format campaigns on Spotify drive 2.3x higher brand familiarity and 2.2x higher purchase intent compared to audio-only ads.1 For forward-thinking brands, these multidimensional campaigns are an opportunity to connect with audiences in authentic, memorable ways.
From beauty brands leveraging ASMR to fashion labels turning playlists into shopping destinations, innovative advertisers are already discovering the full potential of Spotify's creative toolkit. Looking for some inspo? Let's dive into how four brands turned their campaign visions into success stories.
VeraLab drives summer sales with immersive audio
Italian beauty brand VeraLab took an inventive approach to promoting their new suncare line. They launched an immersive ASMR experience enhanced with Canvas visuals—companion assets that appear when listeners actively engage with their screens, helping brands tell richer stories through sight and sound.
Targeting both Gen Zs and audiences aged 25+ who might be listening in their cars, the campaign transported listeners to a summer beach scene through carefully crafted audio that featured crashing waves, fresh coconut vendors, and the distinctive sound of sunscreen being applied to skin.
FARM Rio fashions an eye-catching campaign
Brazilian fashion label FARM Rio demonstrated how audio advertising can drive direct sales during Brazil's Consumer Week. The campaign combined engaging audio ads with Canvas visuals to showcase the brand's vibrant, pattern-rich apparel collection.
By incorporating an exclusive discount code—offering an additional 10% off existing sale prices—FARM Rio achieved over 1.2 million impressions and generated 112 coupon redemptions, resulting in a 1.64 return on ad spend (ROAS).
L'Oréal Paris makes an impact with a multi-format campaign
L'Oréal Paris leveraged Spotify's full suite of advertising formats to promote their Stand Up program against street harassment. The campaign utilized contextual audio ads tailored to different scenarios—such as working out or commuting—complemented by video and display advertisements.
This comprehensive approach demonstrated the power of multi-format campaigns—a strategy that allowed L'Oréal Paris to reach listeners in different mindsets throughout their day while reinforcing their message across multiple touchpoints.
LinkedIn opts for a mix of ad formats to connect with Gen Z
LinkedIn's "Find your 'in'" campaign in Germany showcased how strategic format combinations can effectively reach younger audiences. By utilizing podcast media, homepage takeovers, sponsored playlists, and video content, LinkedIn successfully connected with students and young professionals.
The campaign drove significant results, including a 10-point increase in website visit intent and a 14-point lift in agreement that LinkedIn is "helpful for my future career."
Ready to create your own success story?
Whether you're looking to drive awareness, increase engagement, or boost sales, Spotify's range of formats—from immersive audio to visual companions—can help you find that creative edge over your competitors, and achieve your goals.
Ready to start creating your own success story?
Sources & References