Got goals? Our ad tools are here to help
Envisioning the outcome of your campaign is half the battle. We’ll help you define your objectives, target the right audience, and measure your campaign’s success.
Meet your goals on Spotify Ad Exchange
Find your people
Our targeting tools help you find and connect with relevant, engaged audiences—powered by Spotify’s unique streaming intelligence, built from how fans listen and discover every day.
Learn moreDemographics
Connect with your target audiences using Spotify’s first-party demographic data. Select from categories like age, gender, location, and language.
Behaviours
You can understand a lot about someone by what they stream. Reach your target audiences through specific interests or their involvement in a fan base.
Contextual
Be heard and seen in relevant moments. Define where your ads run across platforms, devices, music genres, podcast topics, and more. Plus, control brand safety and suitability levels with sensitive topic filters.
Custom Audiences
Upload your customer lists or use Spotify Pixel to find and retarget existing customers. Or build Lookalikes to reach new listeners. Spotify campaigns using Custom and Lookalike Audiences deliver a 2.3x higher conversion rate.¹