Tell your story with Podcast Ads

Reach listeners when they’re really tuned in

People form a strong connection with their favourite podcasts and hosts. For brands, that connection creates a unique opportunity to connect with people in a trusted, direct, and engaging media environment. In fact, 41% of podcast listeners trust ads more if they hear them during a podcast.¹ Plus, our podcast listeners are a really valuable audience — young, influential cord-cutters who know what's next.

Deliver your message alongside the world’s best content

The world’s most influential and important voices are on Spotify. Over the past few years we’ve brought the best podcast creators and studios to our platform, creating a content library of over 2.2M podcast titles including 400+ Original and Exclusives—the world’s biggest. When you advertise on podcasts, you place your message alongside these voices—reaching your audience as they tune in to the shows they love.

Drive results with industry-leading ad technology

There’s no question—podcast ads drive results: 81% of listeners take action as a result of listening to a podcast ad.¹ But for years advertisers could not fully see the result of their investment due to lagging ad tech. That all changed when we launched Streaming Ad Insertion—an industry-changing podcast ad technology that unlocks digital planning, reporting, and measurement for advertisers. With SAI, advertisers get the intimacy and quality of traditional podcast ads with the precision and transparency of modern-day digital marketing.

Podcast ads are coming to our self-serve platform. Sign up for the waitlist and be the first to know when they’re available.